Tips & Insights for Link Marketing

Picture this: A user clicks on a promotional email from your app, excited about a special offer. Instead of landing on the targeted content or product page, they’re sent to your app’s generic homepage, or worse, prompted to install without context. Frustrated, they bounce quickly. Sound familiar? This scenario plays out daily across mobile apps worldwide. While traditional deep linking solved basic app navigation, it often falls short of delivering the tailored experiences modern users expect. Generic links that ignore user context hurt conversion rates and engagement. Enter Smart Links from Linkzly – a powerful approach that enables contextual, personalised link destinations based on real-time factors like device type, location, and campaign parameters. For growth marketers aiming to maximize conversions and retention, Linkzly’s Smart Links represent the shift from one-size-fits-all to smarter, more relevant user journeys.